{"product_id":"joico-blonde-life-violet-shamp-300ml","title":"Joico Blonde Life Violet Shampoo 300ml","description":"\u003cdiv\u003e\n\u003cp\u003eKeep your blonde cool, bright, and brass-free with Joico Blonde Life Violet Shampoo. Designed for platinum and lighter blondes, it helps maintain vibrant color between appointments with a violet-pigment formula.\u003c\/p\u003e \u003ch4\u003ePerformance \/ Benefits\u003c\/h4\u003e\n\u003cp\u003eThis violet shampoo neutralizes warm tones to preserve a cool, luminous blonde. Regular use helps prevent brassiness and extends the life of color between visits. For best results, apply to wet hair, lather, and leave on for 1–3 minutes before rinsing. Use 1–3 times per week or as needed to maintain a vibrant, salon-fresh look.\u003c\/p\u003e \u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eSize:\u003c\/b\u003e 300 ml\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eViolet pigment formula\u003c\/b\u003e to neutralize brass and warm tones\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTargeted for platinum and lighter blondes\u003c\/b\u003e to keep color vibrant between color appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Life Pharmacy Orewa","offers":[{"title":"Default Title","offer_id":46809566937306,"sku":"949755","price":44.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9263\/5354\/files\/Shampoingviolet300ml.png?v=1758102121","url":"https:\/\/lifepharmacyorewa.co.nz\/products\/joico-blonde-life-violet-shamp-300ml","provider":"Life Pharmacy Orewa","version":"1.0","type":"link"}