Estee Lauder Pure Color Love Lipstick in shade 230 Juiced Up is a bright and bold pink shade from Estee Lauder's Pure Color Love Lipstick collection. The Pure Color Love Lipstick formula is known for its high pigmentation, long-lasting wear, and comfortable feel on the lips. This particular shade is perfect for those who want to make a statement with their lip color and add a pop of color to their makeup look. The shade is vibrant and playful, making it a great choice for a night out or special occasion. It's also formulated with nourishing ingredients like pomegranate, mango, and acai oils to keep the lips moisturized and soft.